Final Project: Name and Logo

The name is always one of the most important parts of a brand I wanted something that would represent what that brand was standing for.“Fashion branding is a mixture of many elements and strategies that are generated to create product identity.” Brand Story Joseph Hancock Fair Isle is the knitting process that started on the Fair Isle island by Scotland which is famous for its bird observatory and knitting process. For that it seemed like the perfect name for my brand free spirited and easy to recognize what the brand sells from the name. “Fashion branding is the context that surrounds the garment as well as the image that designers, retailers, manufactures, and promotional consultants crate in order to encourage consumers to buy new items.”  Brand Story Joseph Hancock My logo is a dark green and dare blue fairisle print background with the name Fair Isle in a script print over it. The green and blue colors will stand for the earthy side of the company and the colors of the Scotland island and hearts are to show to the more girly romantic side of the brand. The fairisle designs are to show that it is a store dedicated to the fairisle design. The script print that will be used over the design will be a more casual script less formal more hand written so it appears to be created by a brush rather then  pen for a more artistic feel. “Fashion, according to Agins, is not about products, but rather about how they are marketed and sold as a brand image, or what she calls lifestyle merchandising.” Brand Story Joseph Hancock