Tuesday, December 6, 2011

Week 10 BOC: Metrosexual Relevant Today


The term metrosexual once was a term used to describe straight men that took care of themselves as one would say. They were the guys that cut their hair, took daily showers, and were into wearing nice clothing. etrosexual is a neologism derived from metropolitan and heterosexual coined in 1994 describing a man (especially one living in an urban, post-industrial, capitalist culture) who spends a lot of time and money on shopping for his appearance.” The term metrosexual was derived during the 90’s and if you look at movies like Clueless one of the most popular movies during the 90’s you can get a view of the difference of how men used to dress. The men who took care of themselves stood out more compared to how other men who did not care dressed. Though the term metrosexual once was relevant to describe men today every man cares about how they look and dress. Men no longer just role out of bed and throw a hat on they now have soaps and shampoos made for them and more and more skin care lines are marketing to men more then men. Men’s fashion as well has improved though many men do just throw things together the majority today try to put something together to improve their overall appearance.

Week 10 EOC: Ginch Gnoch Exercise

If Ginch Gnoch put an advertisement up on a freeway I would feel that they are well within their rights to put it their. I know many would argue the fact of what children see and showing profanity in such a public place. Though people everyday as well as children can see and find anything ver easily today through use of the internet and through everyday life. People need to be able to open up to new ideas instead of being cut off from certain things so it has the ability to open peoples eyes to something new.

Week 10 EOC: Ginch Gnoch

1. Ginch Gonch's advertising is unique for one thing that they are not worried about what people expect or want of them they know their target market and know what they like and if others do not like their advertisements then they do not want them to wear their product. As well as in some advertisements people are not even wearing their product but rather being hung as art to show how they want you to see the artistic image of their product. I think people buy their products because they are unique and give people something to show their individuality.
2. I think if you know your target market and are being respectful with your advertising then yes use sex to sell your product as everyone know sex sells and everyone should be able to embrace their sexuality. Another retailer who does this is Dolce and Gabanna they have always had sexual things in their advertising to attract people to their brand. It helps make their products more desirable to many customers giving them an idea of what their life could be like if they wear that product.
3. I think he figured out that they were going to be the perfect target market for his product to sell to.I think the gay consumers are growing and they are more aware of new things and willing to try something different more then others so it was great for his product to get out for other to hear of.
5. I would do something for the holidays such as christmas and halloween something for people to get in order to celebrate their favorite holiday all year long.