My brand is called Fair Isle which is a women’s brand consisting of sweaters and shirts to fit a fun free loving women. “We are what we buy, so for some of us fashion is a way to express identity.” Brand Story Joseph Hancock I want people to be able to look at my product and to see something they have never seen before a unique item of clothing that brings out her confident side so that she is comfortable in all aspects of her being. “Fashion branding has been defined as “The cumulative image of a product or service that consumers quickly associate with particular brand, it offers an overall experience that is unique, different, special and identifiable.” Brand Story Joseph Hancock I want women to be able to express themselves and to stand out when wearing Fair Isle products. It will be able to show her free loing personality as well as her tough yet sweet side. She will not be afraid to express her style and will find this to be the perfect thing fort her. She is a modern bohemian with style and personality and that is what will show on her everyday. “Although many people have written about brands, few have really examined fashions brands and looked at those who sell fashion brands as storytellers.” Brand Story Joseph Hancock
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