Tuesday, November 15, 2011

Week 7 EOC: The Pitch

Fair Isle
A knit sweater brand targeting women 18-25. She is smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet and tough, tomboy to romantic. A girl who likes to keep busy and push life to the limits, with the traveling, having fun and everything in between. Fair Isle is a knit sweater brand that will feature the fairisle design on all its clothing to give the clothing a bohemian and free look to the stylish girl who wears the clothing. Each item will have a different cut of fabric so that each girl is not the same as the next we want her individuality to stand out. 

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