Final Project: Who am I aiming these clothes at?

Fair Isle

A knit sweater brand targeting women 18-28. She is smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet and tough, tomboy to romantic.“Lauren recognized that this market had a big spending power.” Brand Story Joseph Hancock A girl who likes to keep busy and push life to the limits, wit traveling, having fun and everything in between. Fair Isle is a knit sweater brand that will feature the fairisle design on all its clothing to give the clothing a bohemian and free look to the stylish girl who wears the clothing. “In other words, the goal is to question what each fashion brand is about, why the companies advertise the way they do, and to learn not to take advertisements and brands at face value.” Each item will have a different cut of fabric so that each girl is not the same as the next we want her individuality to stand out above everything.“If the goal is building a business for the long term, the first and most important component is to have a good product.”