Week 6 EOC: A&F Exercise

The store I went in was Super Dry I picked it because it has a similar atmosphere to Abercrombie. From the outside of the store you can already tell the store is very laid back with a relaxing style. The outside has wood panels as well as duffel bags thrown through the windows and a picture of a man and women in a relaxing atmosphere with grass as if walking through a field. As you walking the lighting and music is the first thing you notice as well as the mason jar lamps hanging from the ceiling with wood and brick panels. The employees reflect the style of the store they all were wearing clothing that was sold in the store and they were all shorter and thinner which as well fits the style of the clothing. They try to keep their store unique to match their brand. “At Superdry, it’s no secret that we’re all about unique clothing. We care about the experience just as much. We believe actions speak louder than words, so try to show how much we care by the way we do things.” Superdry.com