Week 6 EOC: A&F Discussion Questions

1. A&F does not reinvent its brand strategy every year though the product assortment it carries year to year has not yet be unsuccessful. They provide the ultimate branding expereince dim lighting, smell of fragrance, and booming music. The in-store branding concept has led to multimillion-dollar sales of T-shirts, denim jeans, and cargo shorts year after year; everyone from middle-school students to atheletically fit adults loves the trim silhouettes.
2. A&F brands its products by using  very attractive models both male and female to attract customers not only into the store by using half naked greeters but also the catalogs and all other marketing attempts having people believe that if they buy the clothes from the company you are given the lifestyle the Abercrombie customer supposedly lives with a sense of freedom and strong sexuality. Weather or not I think these are successful year year after year they have been successful so it must be working very well.
3.Everything that you first notice when you walk into an A&F store the  music, fragrance, lighting, store props, and the associates help strengthen the brands message they want to convey to the customer.When you step into a store it is like stepping into a night club that sales clothes though many have thought they have been over the top they still continue to be successful year after year. Everything inside the store is how the store continues its image and sells multi-million dollars worth of shirts and shorts.
4. When I enter an A&F store the first thing I notice is the smell though I do like the smell of the store and their cologne it is pretty strong and stands out to me above anything else. I dont think they try to intimidate the customer by using attractive models but rather persuade the customer by having men wanting to but their clothes in order to look like the models and women buying their clothes in order to get men that look like the models. Though I am sure some customers who do not fit the Abercrombie look and style feel uncomfortable when they walk into a store with men and women who are half naked.