1. The Brini Maxwell television personality has been successful due the idea that you can be like her and do the things she does. She gives women that idea of the ideal women by giving them a women who was created off of the ideal women of the past that can do many things to uphold the ideal household. Her personality is what makes the brand it brings a certain style to the brand that fits her look and everything she is trying to uphold in her image.
2. Ben Sander became Brini Maxwell in 1998. The idea was inspired by a collection of retro-styled home fashions, cookbooks, and magazines. Earlier television personalities, such as Sue Nivens, Mary Richards, and Ann Marie. With these steps he created a revived past celebrity homemaker with a modern flair. I think he was a success many women saw Brini Maxwell not the man behind her he gave women a leading woman to simulate though at the time many were not ready for a man imitating a woman some were not open to the idea of a man telling woman what and how they should take care of a household.
3. I think Brini Maxwell's message was that you can be a homemaker in a modern way no longer did you have to just be a women nor did you have to live by the same laws that once applied to the homemaker title.
4. I think Brini Maxwells target market would be the baby boomers of this time. They were raised on the same ideal image of a women that she was portraying as well as they would be the generation that would understand and know the women that she was imitating off of. A women like her the idea housewife in a modern time.
5. I think it was a smart in the re-branding process it put her in a different view and market then that of people like Martha Stewart who has control of the television gives her an edge online.
2. Ben Sander became Brini Maxwell in 1998. The idea was inspired by a collection of retro-styled home fashions, cookbooks, and magazines. Earlier television personalities, such as Sue Nivens, Mary Richards, and Ann Marie. With these steps he created a revived past celebrity homemaker with a modern flair. I think he was a success many women saw Brini Maxwell not the man behind her he gave women a leading woman to simulate though at the time many were not ready for a man imitating a woman some were not open to the idea of a man telling woman what and how they should take care of a household.
3. I think Brini Maxwell's message was that you can be a homemaker in a modern way no longer did you have to just be a women nor did you have to live by the same laws that once applied to the homemaker title.
4. I think Brini Maxwells target market would be the baby boomers of this time. They were raised on the same ideal image of a women that she was portraying as well as they would be the generation that would understand and know the women that she was imitating off of. A women like her the idea housewife in a modern time.
5. I think it was a smart in the re-branding process it put her in a different view and market then that of people like Martha Stewart who has control of the television gives her an edge online.
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