Week 7 EOC: Johnny Cupcakes Exercise

If I was a new designer of a product line I would promote my line in the same way that Johnny Cupcakes did since it would be one of the best ways to reach people my own age. With all the new technology you have to be up on the ways of catching peoples attention especially the younger generation and Johnny Cupcakes is a prime example on how to reach this client base. To my target market i would promote through self-promotion. Such as e-mail, internet and blogging. "Johnny Cupcakes has launched a multimillion dollar company that continues to grow through viral fashion branding." Brand Story Pg.109 To spread the word of my product I would do things like blogging or making videos on youtube using friends to promote my product. "Youtube has become a cheap easy way for people to become famous as well as companies to advertise and promote their products." Sacramento Bee. Article. Jason With this kind of advertising promotion for my products to reach the national market I think wouldnt take to long though to reach and international market will take longer.