1. Ginch Gonch's advertising is unique for one thing that they are not worried about what people expect or want of them they know their target market and know what they like and if others do not like their advertisements then they do not want them to wear their product. As well as in some advertisements people are not even wearing their product but rather being hung as art to show how they want you to see the artistic image of their product. I think people buy their products because they are unique and give people something to show their individuality.
2. I think if you know your target market and are being respectful with your advertising then yes use sex to sell your product as everyone know sex sells and everyone should be able to embrace their sexuality. Another retailer who does this is Dolce and Gabanna they have always had sexual things in their advertising to attract people to their brand. It helps make their products more desirable to many customers giving them an idea of what their life could be like if they wear that product.
3. I think he figured out that they were going to be the perfect target market for his product to sell to.I think the gay consumers are growing and they are more aware of new things and willing to try something different more then others so it was great for his product to get out for other to hear of.
5. I would do something for the holidays such as christmas and halloween something for people to get in order to celebrate their favorite holiday all year long.
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