Tuesday, November 29, 2011

Week 9 EOC: Brini Maxwell Exercise

If I had to think of a way to brand myself I would have to first think of all the positive things I see in myself. My brand would be a for women who are free spirited, strong, independent, and adventurous. A brand that can be girlie but have a tomboy flair knows how to dress for every occasion and likes to maintain a certain sense of individuality. It would have a certain flair of 70's style as well. My logo would be the outline of a flying birds beautiful and graceful though tough when brought together they will be flying to represent their free life style. My card would be off white with a grunge feel with my name and birds lightly flying up and off the card behind the writing. The writing would be old fashion script as if someone wrote it themselves. My theme song would be along the same lines as "Here is a Heart" by Jenny Owen Youngs. I would sell women's clothing everything from sweaters to shorts it will be styled based off of what i wrote above. My target audience would be women between the ages of 18-25. It would be sold in a little boutique and one day expand into a global brand.

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