1. Dolce and Gabnna has three divisions Dolce and Gabanna, D&G, and D&G Junior. Since the book was written D&G has since been discontinued.
2. They decided they were going to be the first to cater to a different fashionista when they first started by advertising towards gays and curvier women.
3. I think gay and lesbian consumers purchase similar brands to other consumers but they might be more influenced to purchase from one brand if it is marketed towards them. I think it was a good idea for them to hit a consumer that wasn't marketed to before and gave Dolce and Gabanna a whole new influence and desire to all consumers that was never targeted before.
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