Week 1 BOC: Slip! Slap! Slop!

Due to Australia having higher levels of UV radiation during the summer Australians suffer the highest rates of skin cancer in the world. Each year 1,200 Australians die from skin cancer every year. Article The Ozone Hole. To help prevent skin cancer the Slip-Slop-Slap ad campaign was developed to promote sun safety in Australia during the 1980’s, which was launched by Cancer Council Victoria. The ad campaign featured a dancing seagull to encourage people to reduce sun exposure. The slip-slop-slap campaign was a way to tell people that hey should always wear a shirt, hat, and sun. The ad was successful and it encouraged many Australians to change their ways when they were out in the sun. Sid had Australians slipping on long sleeved clothing, sloping on sunscreen and slapping on a hat. This successful program was funded by public donations. Article Wikipedia. After the success of the campaign it was taken to further steps by the SunSmart to encourage the use of sunglasses and shade. They added the words Seek and Slide which were meant to seek shade and slide on some sunglasses. So the campaign became known as the: “Slip, Slop, Slap, Sleek, Slide.” Even other countries took a hold of this campaign such as New Zealand where the mascot was a lobster as well as some Canadian cities. Even American Cancer society stepped in on the campaign and used Slip, Slop, Slap, and Wrap which stood for the same things without using all of the same wording. Since in America skin cancer is the most common for m of cancer. There are more then 2 million cases of it each year in the United States. Article. Stay Healthy. American Cancer Society. The ad campaign did encourage few to change their ways and try to protect themselves from the sun but as time went by the campaign was forgotten and people went back to their usual ways. file://localhost/Users/student/Desktop/newslipslap.jpg