Oakley Inc. based in California makes sport equipment including sunglasses, visors, google, watches, clothing, bags, backpacks, shoes, prescription glasses, football and hockey eyewear, golf gear. They hold more than 575 patents for eyewear. Oakley was started by Jim Jannard in 1975. He first started selling motorcycle grips using a patented material. In 1980, Jannard released a pair of goggle called the O-Frame with his logo on the side which earned him recognition. Once they were recognized they have now become one of the biggest sport brands while maintaining a large sport team roster which includes some of the World’s top athletes. Some examples include: Shaun White, Lance Armstrong, Ricky Carmichael, James “Bubba” Stewart, Rory Mcllroy and Samantha Stousr. Not only does Oakley support just the sport but they also maintain US standord issue, which provides US military and law enforcement eye protection. “Oakley Government Sales has been selling to the US Military and US Government for over 20 years. Over time Oakley's military line has transformed from a few models to a highly specialized division within Oakley. These products are designed exclusively for government customers, and are not available in retail stores.” Article. US Military Issue Oakley was created for world-class athletes those who see the limits of possibility as just another challenge. “Their dedication drives us to look beyond the conventional ideas of industry standards. It’s in our DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible.” Jim Jannard. Oakley’s top competitors are Calvin Klein, Marchon Eyewear, and Nike.
“The innovation of Oakley has often allowed them to surpass the competition and capture a wide section of the market during a product launch.The brand is also well known for its ability to sign up popular sports professionals and endorse competitions and events. Their ability to seal lucrative sponsorship deals has promoted the company within a range of sports, moving outside of the motocross market that they traditionally dominated.” Article. How Oakley Beat their Competition/ Gabriel Ross. Oakley will always continue to move forward through its blends of science and art to redefining their products to keep them the best at what they do.
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