Week 10 BOC: Metrosexual Relevant Today

The term metrosexual once was a term used to describe straight men that took care of themselves as one would say. They were the guys that cut their hair, took daily showers, and were into wearing nice clothing. “etrosexual is a neologism derived from metropolitan and heterosexual coined in 1994 describing a man (especially one living in an urban, post-industrial, capitalist culture) who spends a lot of time and money on shopping for his appearance.” The term metrosexual was derived during the 90’s and if you look at movies like Clueless one of the most popular movies during the 90’s you can get a view of the difference of how men used to dress. The men who took care of themselves stood out more compared to how other men who did not care dressed. Though the term metrosexual once was relevant to describe men today every man cares about how they look and dress. Men no longer just role out of bed and throw a hat on they now have soaps and shampoos made for them and more and more skin care lines are marketing to men more then men. Men’s fashion as well has improved though many men do just throw things together the majority today try to put something together to improve their overall appearance.

Week 6: BOC Why $300 for denim?

Many do not understand why anyone would spend more then $50 on a pair of denim though it has been a growing popularity among many for years now.  Denim is one of the few fashion that remains largely American-made. People like to have the jeans that convey a statement about their fashion and their income and it is easier to save up for a pair of $400 True Religions rather then an outfit straight off the runway. Deanim has become such a hot fashion trend no longer when dressing up do you need to wear a dress for women or slacks for a man you can just throw on denim and a nice shirt and you are considered dressed up. “Denim has gone from a casual to dressy, highly stylized item, “Sari Sloane, head buyer for Intermix stores, tells Us. “Trendy skinny-leg styles are more expensive to produce because they require additional attention to fit.” Article. California Style. Why Jeans are so expensive. Many people who are willing to spend more money on denim especially if it is manufactured in the US. Denim in the US has many details and costs more then making it in any other country. To be produced domestically, jeans have to be priced at "$200-plus," Shelda Hartwell-Hale. Though making denim in another country such as China would bring the price of such jeans as True Religion down they would lose their appeal to many consumers. True Religion is one of the industry's giants, making 4 million units of clothing a year. He estimates that

his $300 jeans could sell for $40 if he manufactured in China. Article. Why Jeans Are so Expensive.

BOC Week 3: Beech-Nut

Beech-Nut once the third largest baby food manufacturer in the United States behind Gerber and Heinz is now know for its bad reputation due to an apple juice scandal during the 1970’s. In the past, this century-old company produced foodstuffs ranging bacon to chewing gum, but it has been exclusively engaged in the babt food business since 1972. Beech-Nut n the 1930’s combined with Strained Co. and together they developed a baby food line which was very successful and gave parents a reason to trust the company. In 1977 apple juice sales had quadrupled. Beech-Nut decided to sign a contract with an apple concentrate supplier called Universal Juice Co., which sold its product 25 perecent below market. Being a part of this contract Beech-Nut sales from the concentrated product they saved millions of dollars by using Universal. Beech-Nut’s director of research warned senior management of the problems with concerntrated juice. In 1982 proof came in from a private investigator hired by the Apple Processors Trade Association to investigate claims of adulterated concentrate. They found that the company was not just adding sweeteners to their mix, they were failing to add the apples altogether. Documents found revealed that the so-called apple juice was in fact nothing but water, sugars, flavoring, and coloring.  Instead of immediately recalling all of the products made from the synthetic concentrate Beech-Nut began shipping the tainted juice out of the country. FDA officials threatened a seizure unless the company issued a voluntary recall. Beech-Nut finally issued the recall in November 1982, but by that time all but 20,000 cases of juice had been distributed overseas. In 1986, a federal grand jury found that there was sufficient evidence to indict both Beech-Nut and two top executives on 470 counts of violating the Federal Food Drug, and Cosmetic Act. Beech-Nut pleaded quilty to 215 counts of indictment and was fined a record $2 million. the indictments of the company in 1986, long after all bogus juice had been removed from grocery store shelves, that the scandal began to impact sales. The intense publicity that surrounded the trial and sentencing, however, was disastrous for the company.

Week 1 BOC: Slip! Slap! Slop!

Due to Australia having higher levels of UV radiation during the summer Australians suffer the highest rates of skin cancer in the world. Each year 1,200 Australians die from skin cancer every year. Article The Ozone Hole. To help prevent skin cancer the Slip-Slop-Slap ad campaign was developed to promote sun safety in Australia during the 1980’s, which was launched by Cancer Council Victoria. The ad campaign featured a dancing seagull to encourage people to reduce sun exposure. The slip-slop-slap campaign was a way to tell people that hey should always wear a shirt, hat, and sun. The ad was successful and it encouraged many Australians to change their ways when they were out in the sun. Sid had Australians slipping on long sleeved clothing, sloping on sunscreen and slapping on a hat. This successful program was funded by public donations. Article Wikipedia. After the success of the campaign it was taken to further steps by the SunSmart to encourage the use of sunglasses and shade. They added the words Seek and Slide which were meant to seek shade and slide on some sunglasses. So the campaign became known as the: “Slip, Slop, Slap, Sleek, Slide.” Even other countries took a hold of this campaign such as New Zealand where the mascot was a lobster as well as some Canadian cities. Even American Cancer society stepped in on the campaign and used Slip, Slop, Slap, and Wrap which stood for the same things without using all of the same wording. Since in America skin cancer is the most common for m of cancer. There are more then 2 million cases of it each year in the United States. Article. Stay Healthy. American Cancer Society. The ad campaign did encourage few to change their ways and try to protect themselves from the sun but as time went by the campaign was forgotten and people went back to their usual ways. file://localhost/Users/student/Desktop/newslipslap.jpg