Week 10 BOC: Metrosexual Relevant Today

The term metrosexual once was a term used to describe straight men that took care of themselves as one would say. They were the guys that cut their hair, took daily showers, and were into wearing nice clothing. “etrosexual is a neologism derived from metropolitan and heterosexual coined in 1994 describing a man (especially one living in an urban, post-industrial, capitalist culture) who spends a lot of time and money on shopping for his appearance.” The term metrosexual was derived during the 90’s and if you look at movies like Clueless one of the most popular movies during the 90’s you can get a view of the difference of how men used to dress. The men who took care of themselves stood out more compared to how other men who did not care dressed. Though the term metrosexual once was relevant to describe men today every man cares about how they look and dress. Men no longer just role out of bed and throw a hat on they now have soaps and shampoos made for them and more and more skin care lines are marketing to men more then men. Men’s fashion as well has improved though many men do just throw things together the majority today try to put something together to improve their overall appearance.

Week 10 EOC: Ginch Gnoch Exercise

If Ginch Gnoch put an advertisement up on a freeway I would feel that they are well within their rights to put it their. I know many would argue the fact of what children see and showing profanity in such a public place. Though people everyday as well as children can see and find anything ver easily today through use of the internet and through everyday life. People need to be able to open up to new ideas instead of being cut off from certain things so it has the ability to open peoples eyes to something new.

Week 10 EOC: Ginch Gnoch

1. Ginch Gonch's advertising is unique for one thing that they are not worried about what people expect or want of them they know their target market and know what they like and if others do not like their advertisements then they do not want them to wear their product. As well as in some advertisements people are not even wearing their product but rather being hung as art to show how they want you to see the artistic image of their product. I think people buy their products because they are unique and give people something to show their individuality.
2. I think if you know your target market and are being respectful with your advertising then yes use sex to sell your product as everyone know sex sells and everyone should be able to embrace their sexuality. Another retailer who does this is Dolce and Gabanna they have always had sexual things in their advertising to attract people to their brand. It helps make their products more desirable to many customers giving them an idea of what their life could be like if they wear that product.
3. I think he figured out that they were going to be the perfect target market for his product to sell to.I think the gay consumers are growing and they are more aware of new things and willing to try something different more then others so it was great for his product to get out for other to hear of.
5. I would do something for the holidays such as christmas and halloween something for people to get in order to celebrate their favorite holiday all year long.

Final Project: Name and Logo

The name is always one of the most important parts of a brand I wanted something that would represent what that brand was standing for.“Fashion branding is a mixture of many elements and strategies that are generated to create product identity.” Brand Story Joseph Hancock Fair Isle is the knitting process that started on the Fair Isle island by Scotland which is famous for its bird observatory and knitting process. For that it seemed like the perfect name for my brand free spirited and easy to recognize what the brand sells from the name. “Fashion branding is the context that surrounds the garment as well as the image that designers, retailers, manufactures, and promotional consultants crate in order to encourage consumers to buy new items.”  Brand Story Joseph Hancock My logo is a dark green and dare blue fairisle print background with the name Fair Isle in a script print over it. The green and blue colors will stand for the earthy side of the company and the colors of the Scotland island and hearts are to show to the more girly romantic side of the brand. The fairisle designs are to show that it is a store dedicated to the fairisle design. The script print that will be used over the design will be a more casual script less formal more hand written so it appears to be created by a brush rather then  pen for a more artistic feel. “Fashion, according to Agins, is not about products, but rather about how they are marketed and sold as a brand image, or what she calls lifestyle merchandising.” Brand Story Joseph Hancock

Final Project: Create what you want them to look like

 Fair Isle will be a mix of sweaters and shirt all with a signature fairdesign on it. The sweaters will be knit made from wool, cotton or other synthetic fibers. The brand Fair Isle is a brand conducted of sweaters and shirts all designs made differently with all different kind of fairisle designs all will be made of great quality.“The consumer looks for characteristic consistency of product, which includes quality, image, and what the brand stands for and represents.”Brand Story; Hancock, JosephFairisle is a knitting technique that has become more and more popular over the years we will continue to knit what once started out as only fivr colors and one design will now be full of endless possibilities. “Traditional patterns have a limited palette of five or so colours, use only two colours per row, are worked in the round, and limit the length of a run of any particular colour.” The designs will not be limited to just the usual stitches but will consist of things to fit different personalities and seasons such as animlas, flowers, and snowflakes. The clothes will have a bohemian and urban feeling to fit the fun free living girls that will be wearing the clothes. “Giving you the opportunity to wear your confidence.” Brand Story Joseph Hancock

Final Project: Define your market and also identity

Fair Isle is a mature, contemporary brand that allows women to appreciate a line of clothing catered to their intelligence, creativity, and individuality, while keeping with great quality and affordability. It is aimed at women ages 18-28. They will no longer have to search for a style that fits their own personal style. Fair Isle will be that place to find that individual piece to make their outfit that much better. “The connections between the consumer and product are made by providing a structure, method, and function for using a product." (Brand Story; Hancock, Joseph) Fair Isle will be a brand that will stand out as many wear it and create a firm customer base that will be passed on to following generations due to its individual style and quality product."All of Johnny's fashion branding has been implemented through self promotion, work of mouth, or by using electronic methods such as e mail and the internet." Brand Story Joseph HancockAdvertising for this brand will be mostly through self promotion as well as helping out with events that will attract the desired customer base such as charities.“By definition, fashion branding is especially important in luxury retail.  The consumer looks for characteristic consistency of product, which includes quality, image and what the brand stands for and represents.”  Brand Story Joseph Hancock. The advertising for the company  must reflect the company and its client base in order to maintain its cliental. 

Final Project: Who am I aiming these clothes at?

Fair Isle

A knit sweater brand targeting women 18-28. She is smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet and tough, tomboy to romantic.“Lauren recognized that this market had a big spending power.” Brand Story Joseph Hancock A girl who likes to keep busy and push life to the limits, wit traveling, having fun and everything in between. Fair Isle is a knit sweater brand that will feature the fairisle design on all its clothing to give the clothing a bohemian and free look to the stylish girl who wears the clothing. “In other words, the goal is to question what each fashion brand is about, why the companies advertise the way they do, and to learn not to take advertisements and brands at face value.” Each item will have a different cut of fabric so that each girl is not the same as the next we want her individuality to stand out above everything.“If the goal is building a business for the long term, the first and most important component is to have a good product.”