My brand is called Fair Isle which is a women’s brand consisting of sweaters and shirts to fit a fun free loving women. “We are what we buy, so for some of us fashion is a way to express identity.” Brand Story Joseph Hancock I want people to be able to look at my product and to see something they have never seen before a unique item of clothing that brings out her confident side so that she is comfortable in all aspects of her being. “Fashion branding has been defined as “The cumulative image of a product or service that consumers quickly associate with particular brand, it offers an overall experience that is unique, different, special and identifiable.” Brand Story Joseph Hancock I want women to be able to express themselves and to stand out when wearing Fair Isle products. It will be able to show her free loing personality as well as her tough yet sweet side. She will not be afraid to express her style and will find this to be the perfect thing fort her. She is a modern bohemian with style and personality and that is what will show on her everyday. “Although many people have written about brands, few have really examined fashions brands and looked at those who sell fashion brands as storytellers.” Brand Story Joseph Hancock
Tuesday, November 29, 2011
Week 9 EOC: Brini Maxwell Exercise
If I had to think of a way to brand myself I would have to first think of all the positive things I see in myself. My brand would be a for women who are free spirited, strong, independent, and adventurous. A brand that can be girlie but have a tomboy flair knows how to dress for every occasion and likes to maintain a certain sense of individuality. It would have a certain flair of 70's style as well. My logo would be the outline of a flying birds beautiful and graceful though tough when brought together they will be flying to represent their free life style. My card would be off white with a grunge feel with my name and birds lightly flying up and off the card behind the writing. The writing would be old fashion script as if someone wrote it themselves. My theme song would be along the same lines as "Here is a Heart" by Jenny Owen Youngs. I would sell women's clothing everything from sweaters to shorts it will be styled based off of what i wrote above. My target audience would be women between the ages of 18-25. It would be sold in a little boutique and one day expand into a global brand.
Week 9 EOC: Brini Maxwell Discussion Questions
1. The Brini Maxwell television personality has been successful due the idea that you can be like her and do the things she does. She gives women that idea of the ideal women by giving them a women who was created off of the ideal women of the past that can do many things to uphold the ideal household. Her personality is what makes the brand it brings a certain style to the brand that fits her look and everything she is trying to uphold in her image.
2. Ben Sander became Brini Maxwell in 1998. The idea was inspired by a collection of retro-styled home fashions, cookbooks, and magazines. Earlier television personalities, such as Sue Nivens, Mary Richards, and Ann Marie. With these steps he created a revived past celebrity homemaker with a modern flair. I think he was a success many women saw Brini Maxwell not the man behind her he gave women a leading woman to simulate though at the time many were not ready for a man imitating a woman some were not open to the idea of a man telling woman what and how they should take care of a household.
3. I think Brini Maxwell's message was that you can be a homemaker in a modern way no longer did you have to just be a women nor did you have to live by the same laws that once applied to the homemaker title.
4. I think Brini Maxwells target market would be the baby boomers of this time. They were raised on the same ideal image of a women that she was portraying as well as they would be the generation that would understand and know the women that she was imitating off of. A women like her the idea housewife in a modern time.
5. I think it was a smart in the re-branding process it put her in a different view and market then that of people like Martha Stewart who has control of the television gives her an edge online.
2. Ben Sander became Brini Maxwell in 1998. The idea was inspired by a collection of retro-styled home fashions, cookbooks, and magazines. Earlier television personalities, such as Sue Nivens, Mary Richards, and Ann Marie. With these steps he created a revived past celebrity homemaker with a modern flair. I think he was a success many women saw Brini Maxwell not the man behind her he gave women a leading woman to simulate though at the time many were not ready for a man imitating a woman some were not open to the idea of a man telling woman what and how they should take care of a household.
3. I think Brini Maxwell's message was that you can be a homemaker in a modern way no longer did you have to just be a women nor did you have to live by the same laws that once applied to the homemaker title.
4. I think Brini Maxwells target market would be the baby boomers of this time. They were raised on the same ideal image of a women that she was portraying as well as they would be the generation that would understand and know the women that she was imitating off of. A women like her the idea housewife in a modern time.
5. I think it was a smart in the re-branding process it put her in a different view and market then that of people like Martha Stewart who has control of the television gives her an edge online.
Tuesday, November 22, 2011
Week 8 EOC: Dante Beatrix
1. I feel consumers feel such a close attachment to their bag because many today save for long periods of time to be able and buy a bag they have wanted for a long time as well as the fact that to many it shows status as well as personality.
2. I do not really have a favorite brand of bag I know a good brand when i see it. Though I recently bought myself a Marc by Marc Jacobs and the quality is very good and it hangs perfectly as well as I love all the colors that they offer in purses as well as wallets.
3. Now when you got to the website the first thing you see is famous stars and their children with their backpacks and lunch boxes. They now have become more of an exclusive brand and are trying to get people to want something that stars are using.
4. I think sometimes this is just what some people want. I think that branding is the most important thing that she can do and is one amazing thing that she needs to keep doing. Yes I have a designer brand it is Armani and I love it not only cause I love the brand but because I love how durable it is.
Tuesday, November 15, 2011
Week 7 EOC: Johnny Cupcakes Exercise
If I was a new designer of a product line I would promote my line in the same way that Johnny Cupcakes did since it would be one of the best ways to reach people my own age. With all the new technology you have to be up on the ways of catching peoples attention especially the younger generation and Johnny Cupcakes is a prime example on how to reach this client base. To my target market i would promote through self-promotion. Such as e-mail, internet and blogging. "Johnny Cupcakes has launched a multimillion dollar company that continues to grow through viral fashion branding." Brand Story Pg.109 To spread the word of my product I would do things like blogging or making videos on youtube using friends to promote my product. "Youtube has become a cheap easy way for people to become famous as well as companies to advertise and promote their products." Sacramento Bee. Article. Jason With this kind of advertising promotion for my products to reach the national market I think wouldnt take to long though to reach and international market will take longer.
Week 7 EOC: Johnny Cupcakes Discussion Questions
1. Viral fashion branding is a marketing technique using pre-existing social networks in order to gain word of mouth advertising. All of Johnny's fashion branding had been implemented through self-promotion, word of mouth, or by using electronic methods such as e-mail and the internet. No pricey marketing firm has helped this young entrepreneur. Johnny Cupcakes has created a loyal customer base on his own terms.
2. Viral branding is a good way of promoting product because it is essentially very cheap and you have the ability to promote to who and where you would want in order to reach the audience you desire.
3.Johnny Cupcakes allows customers to feel like they are special by giving them an individual brand where they pick something that fits their personality such as using things like tv shows and characters like Hello Kitty and Rugrats in order for people to pick but what fits their particular brand.
4. Johnny Cupcakes brand relates more to the Generation Y rather than the baby boomers and Generation X. The nostalgia and pop culture influences he uses are more for the Generation Y who are now ages 18-25 who watched shows like Rugrats, Ahhh Real Monsters, and CatDog when they were little.
5. I personally like Johnny Cupcakes idea and his products though I do not consider his idea to be to original since it is mostly graphic t-shirts using characters from tv shows and making them his own it is very simple. Though his idea did work and i think it was creative and something that catches peoples attention.
2. Viral branding is a good way of promoting product because it is essentially very cheap and you have the ability to promote to who and where you would want in order to reach the audience you desire.
3.Johnny Cupcakes allows customers to feel like they are special by giving them an individual brand where they pick something that fits their personality such as using things like tv shows and characters like Hello Kitty and Rugrats in order for people to pick but what fits their particular brand.
4. Johnny Cupcakes brand relates more to the Generation Y rather than the baby boomers and Generation X. The nostalgia and pop culture influences he uses are more for the Generation Y who are now ages 18-25 who watched shows like Rugrats, Ahhh Real Monsters, and CatDog when they were little.
5. I personally like Johnny Cupcakes idea and his products though I do not consider his idea to be to original since it is mostly graphic t-shirts using characters from tv shows and making them his own it is very simple. Though his idea did work and i think it was creative and something that catches peoples attention.
Subscribe to:
Posts (Atom)